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Ecommerce News: 8 Things you need to know when building an E-commerce store

admin March 13,2017

Digital marketing is the new wonder of the business world. Almost every serious business is fully committed to exploring the amazing potential that the internet has to offer. It is a fact that one of the strongest ways to annex the possibilities that are available in digital marketing is having an E-commerce platform for your business. Having an E-commerce can add immeasurable benefits to your business. More purchases are possible with an E-commerce website because customers who do not have the time to come down to your physical store can simply make an order online. But, you need to consider a lot of things before you can set up an E-commerce website. It is important that your website is attractive and easy to navigate so that your customers will not have problems while trying to make a purchase.

In this article, we will try to explain the basic things that you will need to know when you are setting up an E-commerce website for your business.

DESIGN                                                                                                                                            

Perhaps the most important factor that will determine the success of your business is its design. If your website is well designed, it will be attractive enough to spice up your customer’s shopping experience. If on the other hand, your website is shabbily designed, there is a good chance that your customer will be repulsed, never make an order on your website again and go on to shop on better-looking E-commerce stores. Responsiveness is also very important for your website and it is important that you make sure that your website is very responsive. So, it is important that you leave the responsibility of the design of your website to trusted hands.

PRODUCT PICTURE

One of the biggest factors that will determine the success of your E-commerce store is your product picture. The way that your picture is displayed can go a long way in affecting sales. The attractiveness of your product picture can persuade your customers into making a sale. Make sure that you remove the background of any picture you are using. Background removal is quite essential as it makes your product stand out. The best background for your product is white.

SECURITY

Next to the design is the security. Your customers need to trust your website that their financial information will not be stolen by hackers. This means you have to get the best security for your website. As I mentioned earlier, you will need to engage the services of professional web developers who will make sure that your E-commerce store is properly secured. Your website should support SSL which will encrypt customer information like credit card information, emails, and addresses and so on.

NAVIGATION

It is important that your website is simple to use. Keep in mind that your online store will be accessed by a lot of people and many of them will not be computer gurus. So, therefore, make sure that your website is designed in such a way that anybody will be able to use it effectively. Highlight all headings and subheadings. Make sure that your fonts used are simple ones and that the colors are moderate and not too bright.

PAYMENT OPTIONS

Not all your potential client will be able to use the same payment option. It is important that you integrate several payment options on your website. Failure to do this can lead to losing a lot of clients.

SEO

It is important that your website is optimized for SEO. This is to ensure that your website is visible to a lot of potential customers who are in need of what you have to sell. Try to make sure that there is an SEO expert on your team who will make sure that your website is effectively optimized.

SEARCH

Statistics say that a large number of visitors on E-commerce websites search for the availability of the product that they are looking to buy. It is therefore important that your web developers integrate a search tab that will allow your customers to easily search for their desired products and make their purchases faster.

SOCIAL MEDIA INTEGRATION

Needless to say, social media is a very important part of whatever business that you are doing online. It is important that you have accounted for your business across different social media platforms like facebook, twitter, and Instagram. It is also important that you integrate these accounts to your website so that potential customers can link up to your website from the social media platforms.

SUPPORT

You will need to have a support team that is available 24/7 and can help your customers if they ever have problems with using your website effectively. Your support team should contain a team of experienced customer care operators that are always on hand to help your customers have the best customer experience ever.

You should invest in the quality of the content of your website. Product descriptions should be updated regularly and properly, and may also include images or videos. Any content on your website should be optimized for SEO and make it easy for customers to find what they are looking for.

It is also possible to add customer feedback and comments on the product post on your page, which will make them want to have a decision to purchase items on your page better than other marketing techniques.

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