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TIPS: Why Product Image is important for eCommerce Store?

admin March 4,2017

As far as I know, there are many factors that create a successful e-commerce store. However, I strongly believe that high-quality product photos are always one of the most important keys to increase your sales. A product photo will help you create the impression to customers, finding the potential customer. Because, as you know, the buyers buy products by their eyes, they are not able to touch it, pick it up, so they need to see its appearance and characteristics first before making a purchasing. That is why the product photography plays an important role and has become an essential element for any online shop.

How to the customers pay the attention to your product photos? 

A product photo that you use for your e-commerce store must meet the high quality and has professional-looking in order to attract customers, and the appearance of the product in the photograph will be the first important component that makes sure the customer will make a decision to buy or not. To make it clear, in this article, I will give you some tips of product images for your e-commerce store.

1. Background

A simple white background is always better to view the image. Your product photos will look professionally more when you use this background. It will pay attention what is sold and match any color, make highlight your product. Moreover, with the white background, your product photography won’t clash with any other website design if you sell products on e-commerce platforms like Amazon, eBay,… Which is why removing the background works wonders to create the great photos.

2. Size of the image

The second noteworthy thing what I want to mention is the dimension of photos. The photo is considered to be the representative of the product for sale so that the appropriate size is the essential characteristic. It is the fact that when it comes to product photo, bigger is better.  If a photo is too small, not clear, or has the dark color, all of this makes sure that the customer won’t take their time to visit your page. A photo retouched well is essential to give the client a quality image and this will create customers’ trust to your products.  In addition, you are also able to utilize a zoom functionality on your images and your images will be large enough to customers can closely check the features, appearance of products they buy.

3. Lighting

To get to appreciate all the characteristics of products, lighting is the essential element in an ecommerce store. Good lighting can help you take high-quality products and make your image become more eye-catching to customers. Furthermore, it can help you contact with potential customers, increase brand awareness through the image. In contrast, bad lighting is the same meaning as the bad background.

4. The quality of product image

This is one of the most important points to consider. The higher quality of product image is, the more you are to receive a sale. The picture of the product in your e-commerce store must be clear, clean, not blurry and faithful to reality.

Overall, the product image is very important when you run an online business. In fact, it is the main key to making a decision that you can convince your customers or lose a lot of customers. A professional-looking image will attract more buyers. So you need to make sure that your images look awesome.

Go here to know how to shoot effective product photo. Getting ready?