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Ecommerce News: 6 Unique Models are Invading Ecommerce Market on 2017

admin February 24,2017

Nowadays, e-commerce market has been strongly competitive. However, it is still too huge, and there are so many remaining problems inside, which no single company can handle all.

On the fiercely competitive market today, the process of implementation is sometimes more important than the product. Product quality is a necessary problem to think, but how to make the more customer use your product is a very hard question for any online selling websites or companies. However, among them, there are now some enterprises going further by using the unique business model below:

Skillshare

https://www.skillshare.com/

Skillshare was founded in 2011 by Malcolm Ong and Michael Karnjanaprakorn. Currently, this community is one of the largest online learning websites on Internet. You just have to spend exactly 10 USD per month for joining thousand of online study courses such as: how to make marketing emails, design pictures for the website, etc. It is considered as a more preeminent model than other models that money is chargeable to each course as before.

An excellent point in this model of Skillshare: it is different from other startups in the field of education, Skillshare doesn’t hire professors from any universities, instead of doing that, it invited experts are working in each specific field. The advantage of using the experience of experts in the labor market has helped Skillshare build a huge “supermarket” of knowledge that other traditional models could not do or may take more time to achieve.

Stitch Fix

https://www.stitchfix.com

Stitch Fix is a consulting service on how to choosing outfits for men and women through the platform which connect other fashion experts (about 300 experts) to those.

Through users’ profiles, Stitch Fix will know the clothing size, posture, style, affordability… of their users. The stylists will base on that to give the user a list of clothing accessories to buy.

The unique point of Stitch Fix is this model have been personalizing shopping experiences for customers- something that no online shop could do.

 Warby Parker

https://www.warbyparker.com/

Warby Parker is an America brand that sells prescription eyewear and fashion sunglass both online and offline

Starting from e-commerce model, Warby Parker then quickly opened both offline stores across America.

The unique point of this model is the way it changes people’s behavior about eyewear industry by eliminating retailing intermediaries such as Luxottica, offering competitive prices, high-quality good… in order to attract consumers.

 Uber

https://www.uber.com/vi-VN/

Perhaps nobody knows this famous start-up which founded in 2009. Uber’s model is unique in what they don’t rent or own any cars, instead of doing that, they just connect drivers to people who want to use taxes to move and get charge by using its technology platform.

Although it has been objected by many countries and taxi companies, it stills gets back $ 500 million in revenue in 2014 and maintains its presence in over 500 cities around the world.

Rent a Runway

https://www.renttherunway.com/

Established in 2009, Rent a Runway is a service allow you to online rent clothing accessories, it is popular with more than 100,000 sample dresses, 25.000 accessories and more than 400 partner designers, including Jason Wu, Badgley Mischka or Derek Lam.

Leveraging the demand that appears on social networks of many young people today, Rent a Runway allows users to rent dresses and accessories for 4-8 days at charge equivalent to 10% of the item price.

A special feature of this model is: it allows the user to have the chance to wear the costumes and accessories they like with a cheap price.

Lunch spread

http://www.lunchspread.com/

Lunch spread is the connecting platform that helps less-known restaurants promote products to customers. With just a small fee, the restaurant can be combined with Lunchspread for sending trial food to potential customers.

After enjoying the food sample, customers will respond to a survey about the quality of food in order to get extra trial meals. Each trial order which is sent to the customer will be attached discount vouchers and visit card of the restaurant, this makes customers easily return to eat on other occasions.

CONCLUSION

If you are cherishing hope on selling online, the most important thing you should remember is: you have to identify all the relating factor to find for your self the most suitable model. Nowadays, e-commerce market has been strongly competitive. However, it is still too huge, and there are so many remaining problems inside, which means no single company can handle all.